Let’s be Frank. If you’re on Instagram, there’s a very good chance you’ve come across Frank Body!
Proudly Australian owned and made, Frank Body exploded onto the beauty scene a couple years back, masterfully using Instagram to illustrate the exciting new ways it was using coffee in skincare. Since 2013 they’ve seen hundreds of thousands of women (and men) posting on social media to share their appreciation for these caffeinated products and their amazing results. Just look up the hashtags #letsbefrank and #thefrankeffect on Instagram to see for yourself!
This wonderful company was born when it became clear that unlike drinking coffee, there are a myriad benefits of coffee when used on the skin. Coffee is high in antioxidants, has the same pH as our skin, and can also help boost circulation and stimulate collagen production. For many loyal followers these products have enhanced their self-confidence, proving particularly effective in reducing the appearance of skin conditions like psoriasis, acne, eczema and rosacea.
I read last year that an £11.95 packet of their Original Coffee Scrub is sold every 40 seconds, and it is to the credit of Frank Body that they’ve handled their success brilliantly, staying humble and true to their ingenious brand identity. Everything from their adorable packaging to their racy tone remains characteristic of this fun brand that loves making people (especially women) feel good about taking care of themselves.
Aside from the fact that they encourage you to get very messy and hands-on with your skincare, my other favourite thing about Frank Body is that all their products are natural, vegan and cruelty-free. I love that they not only harness the power of nature to deliver real results, but also strive to take care of nature in return. You’ll find no parabens, PEGs, phthalates, sulphates, silicones, mineral oils, gylcols, DEA or TEA in anything. Instead their products are packed with wholesome, ethically sourced natural and naturally derived ingredients, carefully selected to give you naturally soft, supple and nourished skin.
The products look, feel and smell earthy, rich and fresh from the source; the kind of sensory experience that tells you something is good for you. I’ve been using their Top To Toe Kit for over a year now and the look and feel of my skin has dramatically improved. My skin tone is more even and scars have begun to fade, my pores have shrunk, my skin feels unbelievably smooth and soft, and I have a healthy, natural glow after every use. After struggling with dry, blemish-prone, sensitive skin my whole life, Frank Body has helped my skin come alive and that in turn has improved my general wellbeing more than I can say. It’s given me the confidence to want to show a little leg and feel happy in my own body. I feel invigorated from top to toe.
Frank Body reminds me what skincare is supposed to be all about – promoting a positive, healthy, active approach to looking and feeling beautiful. After all, taking care of yourself shouldn’t ever have to feel like a chore, body love should be a way of life. And it should be fun. Good clean(ish) fun.