A journey of sheer determination, combined with a passion for creativity, concluded in the triumphant launch of the flagship London store for Red Dot Jewels. Crème de la Bride—who had previously interviewed the talented Founder & Creative Director, Shalini Gupta-Patel—attended a sensational evening of celebration, surrounded by stunning jewellery. Guests included VIPs from the fashion industry and Masterchef finalist, Daksha Mistry, who had served up a delicious treat of canapes in Pinner Village, North West London.
The breathtaking interior of the store was designed by award-winning architect, interior and furniture designer, Bart Eyking. The multi-talented maker has created a chic twofold space that presents the ready to wear range and a more intimate, up close and personal, bridal lounge. This permits the ultimate experience in styling, but keeps the relaxed and enchanted ambience for brides-to-be.
Speaking to Shalini, it was important to present her clients with a styling experience where they benefit from a bespoke service within a deluxe and serene surrounding. Red Dot Jewels is an amalgamation of Shalini’s love and inspiration for Indian culture, art and fashion.
The authentic fine pieces of handmade jewellery are created with traditional craftsmanship passed down from generations. Red Dot Jewels have included designers such as Pomegranate and Azuni to the store to complement the in-house collection, with the front space of the store ready to facilitate and showcase emerging and existing designers through pop-up events and trunk shows.
Photography by: Sinni Kumar
Fashion: Aashni & Co
Hair: Aamir Naveed