A World’s First – Smashbox Cosmetics Studio Concept Store In London

in Beauty, Fashion, Lifestyle
December 30, 2015
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Lights, Cameras, Action!

This New Year is the perfect opportunity to check out the new store on the block from Smashbox. An inspiring, freestanding studio has arrived, with all the colour, fun and excitement you would expect from them. Smashbox Studios was founded in 1990 by Dean and Davis Factor, great grandsons of Hollywood makeup legend Max Factor.

The concept store is offering customers the opportunity to step on set and immerse themselves in the brand. Smashbox Cosmetics will be bringing to life the full photographic heritage and L.A. vibe that inspires the studio and brand every day from their spiritual home, California.


From January 2016 the artist in residence programme kicks off with a giant mural across the store from Donald Robertson, celebrating 25 years of Smashbox Studios. He will be live in the studio store from the 18th January 2016.

The Smashbox Cosmetics Studio Store will have all the tips and tricks for camera ready looks in a snap, including a comprehensive menu of exclusive events and master classes.

Led by the dedicated Smashbox Crew, the complimentary Studio Services on offer are vast, from creating flawless complexions, polished brows or highlighting and contouring to name a few. It promises to be an enjoyable experience with quick tips on how to get that Hollywood glamour look you are after in minutes!


As well as these bookable services, Smashbox will be hosting pop-up events and activities including guest artists on site, spotlight events, studio master classes and special appearances from Smashbox L.A. VIPs and brand friends.

If you love makeup this is sure to get all your pleasure senses going!


And if that isn’t enticing enough, February looks set to be another eventful month with the studio offering:

  • Full-service photographic studio for complimentary hire
  • Sound-proof video booth for filming
  • A complimentary lip gloss making station
  • Coffee bar
  • Hang-out zone
  • Photography gallery for up-and-coming and established photographers to showcase their work
  • Ongoing artist in residence programme
  • Ring-Flash selfie booths to capture the perfect light on your own phone

To book yourself in, please email to smashboxfitzroy@smashbox.co.uk or call 0370 192 5353

Smashbox, Unit 1A One Fitzroy, 6 Mortimer Street, London, W1T 3JJ


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