Zevar’s Jewellery To Be Showcased At The British Museum Shop

in Jewellery, Luxury
January 21, 2016
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Zevar has announced that an exclusive line of their jewellery has been selected by the British Museum to be retailed at the museum shop from January 2016.  This exciting chapter in evolution underscores the core brand values – traditional Indian designs that are hand-made with silver and semi-precious stones. 
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Since their launch in June 2015, Zevar’s products are available to buy from a number of leading online retailers such as Asos, Shopcade and Independent Boutique.  The British Museum collection represents their first foray into a physical retail space and are now looking forward to announcing more such partnerships that are in the pipeline.
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Zevar’s founder and creative director – Shivani S. Mohinta is a Londoner and her brand is a tribute to her home country – India, along with it’s beautiful flora, fauna, forts and palaces. Shivani works closely with a select group of artisans based in remote Indian villages to create her intricate pieces.
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Zevar’s handcrafted silver jewellery are adorned with semi-precious stones such as turquoise, carnelian, zirconia, marcasite and quartz. Their collections, so far, showcase several traditional techniques of engraving, filigree and setting that are unique to Indian jewellery.  The jewellery is inspired by the vibrant colours that are used in Indian folk art, colourful Indian textiles and prints, and hand painted tiles and pottery.  Zevar promises to offer new, colourful and exquisite designs to the UK high street market.
Jewellery: Zevar @zevarsilver
Photography: Shahid Malik @iamshahidmalik
PR: Enigme Internationale @enigme_internationale
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